Back for a third year and looking better than ever, Revolutionary Revelry is rolling out a calendar of events aimed at attracting cultural tourists to spend time—and money—in Lexington during a merry month sandwiched between Patriots’ Day and summer vacation.
“We have the history, we have the culture, we have the recreational resources,” say Dawn McKenna, of the Tourism Committee. “There’s nothing people could want that they can’t find here in Lexington, and Revolutionary Revelry is really designed to show that.”
Like the Tourism Committee, Revolutionary Revelry is both facilitator and cheerleader. It encourages new cultural and activities and promotes existing events, bringing them all together in one, easy-to-market, package.
This year’s calendar of events highlights many aspects of Lexington, past and present. From craft beer tastings to concerts to story times, there’s something for all ages and interests.
Check out the full calendar and brochures, posted as PDFs above.
“The idea with Revolutionary Revelry is to attract cultural tourists,” said McKenna. “We’re trying to give people a reason to come into the town and the Center. Whether they’re from Lexington or Newton or Wellesley, want them to see what we have and that it’s all here.”
After the month of events is over, McKenna said Revolutionary Revelry organizers will circle back with the businesses and organizations involved to see what kind of impact the event had. They’ll combine that data with other information and observations before reporting to the Board of Selectmen. If Revolutionary Revelry comes back for a fourth year, it could be with more staff and financial backing from the town.
“It’s been a real joy to do this,” McKenna said of the first three Revolutionary Revelry campaigns. “What has been gratifying for me and the tourism committee is the partners who may have been skeptical originally see the enthusiasm of those who have participated.”
For more information on Revolutionary Revelry and the latest events information, head over to the Tour Lexington website.