For all Lexington’s "haves" – the history, the good schools, the prime location and the vibrant culture – it was one of the "have nots" that led Petra Hoffmann to take a leap that could define her career.
This March, the almost-29-year-old Hoffmann plans to open Petra Lexington, a womens clothing boutique she says will introduce a new dimension of stylish inventory and advice to a vibrant town center.
Hoffman says she grew up in Newton, studied at a small school in Miami, has worked various jobs in the fashion industry and currently lives in Brookline’s Coolidge Corner. But it was after her parents moved to Lexington, and she noticed the town was a little lacking in terms of womens clothing options, that dreams of her own place began to take shape in reality.
“My mother’s incredibly fashionable, and she’s like my muse, and my parents moved here a few years ago,” says Hoffman, “I was shocked, because there’s nothing here and there are so many women here, and they’re so fashionable.”
She didn’t waste a lot of time. Hoffmann wrote up a business plan early last year, started looking for a space over the summer and will be in business soon.
Watch Petra Hoffmann talk about how Lexington caught her attention and the starting the business of her dreams.
Petra Lexington, a boutique catering to women of all ages, is set for a soft open planned for March 1, with a couple of parties to follow. Hoffamann, the storeowner, said an interesting inventory and personal service would be a part of the business plan.
“It’s personal shopping,” Hoffmann said, “I don’t care who you are or what you do; if you have an appointment or if you’re buying a T-shirt, this is what I do. When I put an outfit together for someone, it’s like I have a physical reaction to it. It’s my life.”
For more information about Petra Lexington, and the business opening check out the store on Facebook at www.facebook.com/petralexington.