Coming Soon: Petra Lexington, a Women’s Fashion Boutique

Why a Miami-trained, 29-year-old Newton native who calls Brookline’s Coolidge Corner home decided to open her fashion boutique in Lexington Center.


For all Lexington’s "haves" – the history, the good schools, the prime location and the vibrant culture – it was one of the "have nots" that led Petra Hoffmann to take a leap that could define her career.

This March, the almost-29-year-old Hoffmann plans to open Petra Lexington, a womens clothing boutique she says will introduce a new dimension of stylish inventory and advice to a vibrant town center.

Hoffman says she grew up in Newton, studied at a small school in Miami, has worked various jobs in the fashion industry and currently lives in Brookline’s Coolidge Corner. But it was after her parents moved to Lexington, and she noticed the town was a little lacking in terms of womens clothing options, that dreams of her own place began to take shape in reality.

“My mother’s incredibly fashionable, and she’s like my muse, and my parents moved here a few years ago,” says Hoffman, “I was shocked, because there’s nothing here and there are so many women here, and they’re so fashionable.”

She didn’t waste a lot of time. Hoffmann wrote up a business plan early last year, started looking for a space over the summer and will be in business soon. 

Watch Petra Hoffmann talk about how Lexington caught her attention and the starting the business of her dreams.

Petra Lexington, a boutique catering to women of all ages, is set for a soft open planned for March 1, with a couple of parties to follow. Hoffamann, the storeowner, said an interesting inventory and personal service would be a part of the business plan. 

“It’s personal shopping,” Hoffmann said, “I don’t care who you are or what you do; if you have an appointment or if you’re buying a T-shirt, this is what I do. When I put an outfit together for someone, it’s like I have a physical reaction to it. It’s my life.”

For more information about Petra Lexington, and the business opening check out the store on Facebook at www.facebook.com/petralexington.

Susie February 15, 2013 at 08:11 PM
I don't think so"""""she is so full of herself
Caitlin M. February 19, 2013 at 05:02 PM
I can not wait to shop at Petra! She has such a great sense of style and such a kind girl. What a doll!
Margie G February 20, 2013 at 05:27 PM
If 344 did not make why will she. Lexington is not a cool destination !!!!!!!!
Aron Levy February 20, 2013 at 11:04 PM
I see the sockpuppets have come out to play. Begone, idiot shills. I give Petra a year or two at the most. This town needs something more interesting than yet ANOTHER women's clothing store.
Steve February 26, 2013 at 02:42 PM
I agree. Petra Lexington is not what the town wants. Did she do her homework
Shoshana March 02, 2013 at 12:05 AM
@Cindy, then stick with Marshall's, what you can afford. @Jane, Jealous much? @Susie, look in the mirror @Aron Levy, new Lexingtonians like you are what make the town have a snotty rep. Nice to support a new small business (insert sarcasm)! You should all be ashamed of yourselves. @Margie, Lex is cool as long as you don't reside there. @Steve, do you wear women's clothes? Alright then!
Samantha H March 02, 2013 at 01:46 PM
PETRA is full of herself and will never make it in Lexington or anywhere. Everyone calls themselves a stylist What is hers.....
Aron Levy March 02, 2013 at 02:28 PM
Shoshana dear, I've lived in Lexington since 1991. I'm hardly 'new to the town.' And I'm not snotty, I'm realistic. And none of these other accounts are real people. Heck, considering you're a new account, you may just be another sockpuppet, too.
Petra March 03, 2013 at 02:46 AM
Hi Aron, I am really sorry that as a long time Lexington resident you don't look forward to new local businesses coming in Instead of another bank! I would like to extend an invitation for you to come in and say hi & see this is not just any other store! I truly love this town and want to make the women here happy. I do have to tell you that every single woman who has walked through that door in the past couple days has told me how much this town really needed something like this for women. I guess you're not my target market... I hope to meet you soon. Best, Petra
Petra March 03, 2013 at 02:53 AM
Hi Samantha, I'm really sorry you feel that way just by one interview in the patch. I would love for you to come into my store and meet me so we can talk and you can see that I'm not full of myself. I just want to give people of Lexington a wonderful shopping experience. That's all. I hope to see you soon. Petra
Petra March 03, 2013 at 03:00 AM
Hi Steve, I am sorry you feel that way. Since you are not my target market, I have to tell you that every single woman who has walked through that door in the past couple days has told me how much this town really needed something like this- which is why I opened in the first place...I did actually do my homework- LOTS of it. I had a long, extensive business plan and wouldn't have opened if I thought this isn't want the women of Lexington wanted. I would love for you to come into the store and see that it is something just a little different and hopefully you will change your mind! Best, Petra
Petra March 03, 2013 at 03:03 AM
Thank you for your support Shoshana! But I do have to say Lex is cool- even when you live here!!! xo! Petra
Petra March 03, 2013 at 03:10 AM
Hi Margie, My store is COMPLETELY different than 344. And I actually talked with the owner of that store and it is not that he didn't make it (in fact he said it did quite well) he just decided not to renew his lease as he has many other stores and other irons in the fire. I do have to disagree with you about Lexington not being cool. It is. The history and people really make that place. There are so many 'cool' women I have meet in the past week who live there who really wanted a new place to shop. Please come in and see how Petra is NOTHING like 344! I hope to meet you soon! Best, Petra
ElizabethB March 03, 2013 at 03:51 PM
I went into Petra's and found it mediocre! Ribkoff is from the 90's and there is nothing there that you cannot find elsewhere nothing to make me want to go back there!!!!! And I live in Lexington. I give it a YEAR!!!!!
Petra March 03, 2013 at 04:06 PM
Hi Elizabeth, I'm sorry you felt that way. I would have loved for any suggestions on what you would like to see in the store. Please stop in again, introduce yourself and let me know what you think would work! I appreciate the input! Hope to see you soon!
Aron Levy March 04, 2013 at 11:59 AM
Petra, I hardly want another bank, and I wish you the best. I'm just tired of dealing with these fake accounts.
Linda March 06, 2013 at 03:19 PM
Not at all interesting.........boring
Dennis O'Donnell March 06, 2013 at 04:02 PM
Petra, while I'm not your target demographic either (I'll mention it to my wife though), I like how you've responded to the naysayers and wish you well in your entrepreneurial venture.
Petra March 07, 2013 at 09:45 PM
Interesting enough for you to take time out of your day to comment "Linda". Please come in and introduce yourself and let me know what I can do to make my store more interesting to you. Hope to meet you soon! Petra
Petra March 07, 2013 at 09:47 PM
Thanks Dennis! Please do send your wife in- and I am here for you for the holidays, birthdays and for any gift giving! Best, Petra
Dinah Sideman March 11, 2013 at 06:48 PM
I happen to agree with Linda, the store is nicer than the clothes and accessories. I can buy that elsewhere CHEAPER!!!!! Sorry, Dinah
Petra March 15, 2013 at 10:12 PM
Hi Dinah Sideman, That too bad because everyone who has come in has told me how unique the selection is. Along with that they tell me how reasonable the prices are as I try hard to find well priced, unique items. Please come in sometime and let me know what you think is too expensive and what you think you can find elsewhere. I am very open to suggestions. I hope to meet you soon! Petra
Joanie March 19, 2013 at 03:06 PM
I agree with Dinah Did anyone ever go to Vintage. In Brookline much more of a selection'!!!!!!!!!!!
Lisa March 29, 2013 at 02:37 AM
Just went to Petra this week and found both the clothes and the owner to be lovely. I ended up purchasing three items that were well designed with a beautiful fit. Petra mentioned that she is also interested in featuring emerging young designers. Good luck Petra and Welcome to Lexington!
GerriR April 01, 2013 at 07:13 PM
I did not have the same experience I found the store much more inviting than the clothes. Quite disappointed !!!!!!
Jane salmon April 18, 2013 at 08:27 PM
A waste of time to go in there .......not much to look at..........
Adrienna May 13, 2013 at 12:33 AM
Jane Salmon....you sound kind of "fishy"
Marilyn Mahar Albright May 14, 2013 at 12:29 AM
Petra, so happy to see that you are doing well. Perhaps one day when i am out that way I will stop in and see your store - best of luck - love you always - Aunt Marilyn
Ginger Burr June 10, 2013 at 12:02 PM
I have to say that I have been delighted with Petra's. Not only were Petra and her staff welcoming, but she has fun clothes. I'm especially fond of the fact that she carries Joseph Ribkoff -- my very favorite designer. As a result I have shopped there myself and I have taken clients there. While not everyone has found something to buy, every one has said she'd go back. Thanks, Petra. It's wonderful to have another shopping experience in the area.
Ray Romero August 21, 2013 at 03:40 AM
This past weekend I was exploring all the history around downtown Lexington and happened upon Petra. As a male and a tourist I'm not the target demographic.... but I did wander into the store because it caught my eye. First off, I have a friend named Petra, so that grabbed my attention. Then I noticed the nice display out front and as I peaked in through the front door. This was such a cute boutique and Petra was very inviting. She made me (and my siberian husky) feel very welcome in her store. I glanced around the store and was very impressed with both the store and Petra herself. I observed the customer service she was providing for a customer trying on clothes. I always appreciate great customer service. In my opinion that is one of the main ways for a small boutique like Petra to draw loyal customers and thrive in any location. Great customer service and providing a quality product at a good value will help any business to succeed. I was just visiting the area so I can't dispute what any of the haters have been saying about the location or need for a women's store in Lexington. All I can say is that based off my experience in the store I think Petra will succeed and thrive in the area. I wasn't shopping for any gifts that day but I have no doubt that I will be buying some gifts there in the future. I have already recommended the store to several people and passed out her business cards. I look forward to coming back to visit anytime I am in the area.


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