Where's Waldo? Why, He's in Lexington

Search parties are forming at the Elephant's Trunk Bookshop as locals race to locate Waldo's hiding spots around Lexington and claim prizes.

Every question has an answer if you look hard enough, and this month, the answer to that time-honored question of “?” may be closer than you think. 

Throughout the month of July, 20 cardboard Waldo cutouts will be hidden at various Lexington businesses around the town center and Marrett Square as part of a nationwide promotion orchestrated by Candlewick Press and localized by the .

As a participating bookstore, Elephant’s Trunk recruited 20 local businesses to house and hide small, cardboard cutouts of the stealthy, red-and-white sweatered cartoon.

“A lot of kids home for summer aren’t at camp yet, so it’s kind of a fun thing they can do,” said Sofia McDonald Games, co-owner of the children’s bookshop. “The target is kids home for summer, but in true Elephant’s Trunk fashion, anyone who wants to can participate.” 

To join the search party, the first stop is at the Elephant’s Trunk, located on Mass Ave in Lexington Center, where Waldo hunters can pick up a list of participating businesses.

Then, searchers set out to scour those establishments in search of the cutouts, which are about six-inches each and can be tucked away in places like ceilings, counters, decorations and other clever hiding spots. When Waldo’s spotted, searchers can collect a card from the establishment and check off a box on the list.  

Once eight Waldos are found and their cards collected, bring them in to the Elephant’s Trunk to claim a Waldo button (available for the first 100 Waldo spotters).

Collect 16 of the 20 possible cards, and the spotter gets entered into a drawing for a six-book deluxe set of Waldo books and other prizes. The drawing will be held during a grand celebration at 3 p.m. on July 31 at the Elephant’s Trunk Bookshop.

Participating businesses include:

  • Elephant's Trunk
  • Fruitee
  • Panera Bread
  • Orange Leaf Frozen Yogurt


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