Pink Ribbons, Inc.: Has the pink-ribbon movement done more for marketing than medicine?

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 530 Washington St Wellesley MA 02482  See map

WELLESLEY, Mass., The Wellesley Cancer Prevention Project invites the public to a showing of the film Pink Ribbons, Inc. at the Wellesley Free Library’s Wakelin Room, Thursday October 25th, from 7 to 9 p.m..  This free event, cosponsored by the Wellesley Free Library, is open to the public and includes informational resources. Refreshments will be served.  

This 2011 documentary film provides insights into the current breast cancer culture and is truly thought provoking.  Learn how “cause marketing” works well, but can also create unintended consequences.  After seeing this film you will look at every “pink ribbon” offer or product with a more critical eye. 

After the film, Margo Golden, who is President of the Board of Mass. Breast Cancer Coalition and serves on the board of the Women’s Community Cancer Project and the Alliance for a Healthy Tomorrow, will offer comments about the evolution of the breast cancer culture. She along with Anastasia Karakasidou, head of the Wellesley College Department of Anthropology, will entertain questions and comments from the audience.

The Mass. Breast Cancer Coalition (MBCC) believes that PREVENTION is the cure, and aims to create change so that not one more person must endure this disease.

MBCC advocates for increased resources to investigate environmental links to breast cancer that are present as a result of mammary carcinogens found in our air, water, soil, food, homes, cleaning supplies, personal care products and other consumer products used in our households every day.

The Wellesley Cancer Prevention Project (WCPP) is a nonprofit, nonpartisan group that studies the relationship between illnesses and the environment with the goal of reducing health risk factors for residents of Wellesley and surrounding communities.  More information can be found about WCPP on http://www.wcpponline.org


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